While Bajaj Auto is busy firming up plans to take on the market leader Hero Honda, the second largest two-wheeler giant in the Indian market has got a rival in the form of Honda Motorcycle and Scooters India.

On the one end, Bajaj Auto is gaining market share by eating into the market share if the market leader in the entry-level segment, HMSI is finalizing its strategy to grab the urban consumer more aggressively.

Shinji Aoyama, president and CEO of Honda Motorcycle and Scooter India Pvt. Ltd explained that both Hero Honda and HMSI are in continuous talks to define various areas of interests to both the parties so that minimal cannibalisation happens in the domestic market.

While experts believe that this tie-up between HMSI and Hero Honda will hit Bajaj both up and down, HMSI has just launched a 150cc Unicorn Dazzler in the Indian market and to add to the woes, it also has plans to launch a 250cc motorcycle in the Indian market which will take on the Ninja. With a sales target of 8 lakh units this year, HMSI is surely catching up with the counterparts