Bundesliga the most profitable league in Europe

Bundesliga LogoHamburg - The German Bundesliga is an example of how to run a professional football league, according to a London sports marketing expert.

"In economic terms and considering income and costs, the Bundesliga is the most profitable league in Europe," Emmanuel Hembert said in an interview published Saturday in the Berliner Zeitung newspaper.

The 39-year-old pointed to the league's modern stadiums, its booming corporate hospitality sector and the fact that the Bundesliga now makes as much money from sponsorship as the English Premier League.

Hembert said there was the also the possibility of increasing revenue streams through higher entry prices and by the sale of broadcasting rights within Germany and abroad.

"The weakness is definitely in the areas of sales of TV rights," said Hembert. (dpa)

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