Technical analyst Anil Singhvi has maintained 'buy' rating on UTV Software Communications Limited stock with an intraday target of Rs 655.

According to analyst, the investors can buy the stock with a stop loss of Rs 620.

The stock of the company, on April 05, closed at Rs 629.20 on the Bombay Stock Exchange (BSE).

Current EPS & P/E ratio stood at 37.39 and 17.24 respectively.

The share price has seen a 52-week high of Rs 656 and a low of Rs 390.50 on BSE.

The company is looking for growth in this year (2011), as it proposes to introduce three more channels this year, one of which will be led by Nikhil Gandhi, the preceding business chief of Bindas.

UTV Software has appointed Keith Alphonso as business chief for its youth channel, UTV Bindass.

In his novel role, Alphonso will report to MK Anand, CEO, broadcasting, UTV.

Among the 3 upcoming channels, two would be film channels and the third channel is a mass specialty channel.

UTV Software Communications has proposed to introduce two new channels between May and August 2011.