FMCG giant Emami declared that it has roped in Indian cricket skipper M S Dhoni and Bollywood dimpled beauty Preity Zinta to promote its to-be-launched brand in the edible oils sector.

Confirming the development, Mr. Aditya Agrawal, Emami Director, said, "They (Dhoni and Zinta) have been signed up to endorse the brand of edible oils that we will be launching on February 19."

Dhoni and Zinta have been signed up for three years, Mr. Agarwal added.

However, Mr. Agrawal did not reveal the details regarding payments made to the celebs or the brand of the edible oil range, which will be launched by Emami Biotech Ltd.

Personal care products maker Emami Limited is presently looking to consolidate its FMCG and realty business.

In a latest development, the group has decided to bring its FMCG business under group flagship Emami Ltd and, realty business under a separate company, Emami Infrastructure.