After its strategic move in the direction of offering an increasing number of its applications as a service, SAP is now bringing on a few key platform services, and has recently announced the new SAP HANA Cloud.

It was during the course of SAP's this-week TechEd conference in Las Vegas that the company announced the HANA Cloud, which is essentially aimed the developers who wish to make use of the native HANA, Java and other development environments for developing present-day applications.

Announcing its foray into the cloud platform-as-a-service arena, German enterprise software firm SAP launched the first of its planned cloud-based application services and database services, running on its Hana in-memory database.

German business software maker, SAP AG is planning to increase headcounts in emerging Asian giants, India and China, according to a senior company official.

Stephen Watts, president of SAP Asia-Pacific and Japan was speaking at the Reuters China Investment Summit when he also said that the company is open to new acquisitions in the region.

Even as the company has seen only a little impact of economic woes in the US and European markets, it is expected more revenue to be generated in Asia in the coming quarters.

A leading provider of business software, SAP is expanding its relationship with Dell in the areas of cloud based computing and in-memory databases.

The two companies are expected to make an announcement in this regard on Monday during the Sapphire conference in Orlando. SAP customers will be allowed to use the applications on Dell's VIS Next Generation Datacenter Platform.