Mumbai, March 11 : Ficci-Frames, a global convention on media and entertainment, will begin here Tuesday to discuss ways to maximise economic and creative potential in 2013.

The media and entertainment industry that encompasses films, broadcast (TV and radio), digital entertainment, animation, gaming, visual effects and many other aspects will be discussed at the three-day event.

Nearly 2,000 Indian and 800 foreign delegates are expected to attend the 14th edition of Ficci-Frames, themed on "A Tryst with Destiny: Engaging a Billion Consumers".

The topics to be discussed include digitisation, censorship, marketing, exhibition and distribution. Also, information ministers of south Asian nations will form an exclusive panel on forging bilateral ties to augment growth among geographically and culturally connected countries.

Key sessions of the event will include "Engaging a Billion Consumers in Media and Entertainment", which will explore effective and profitable ways to engage the vast Indian audience through various platforms.

The Best Animated Frames (BAF) awards will also be given on the occasion.(IANS)