Harley Davidson to target smaller towns in India

Harley Davidson to target smaller towns in IndiaHarley Davidson, the iconic US bike maker, is planning to target smaller towns in India in order to expand its presence in the country.

Harley Davidson India Managing Director Anoop Prakash said, "We are looking to expand our dealer network. Currently, we have nine showrooms and by the end of the year we will have our tenth and next year we will add three more in Jaipur, Indore and Pune."

The company has also said that it is looking to increase the number of models assembled in India to be able to offer its products for the customers. Prakash also said that the company is now looking to expand its presence in tier II towns as there is a latent demand for Harley Davidson bikes.

He added that there are some people in smaller towns who have the same key attributes like wanting personal freedom like the company. The company had noted the same level of enthusiasm in smaller places like Kochi as any other metro city. He also said that the company saw tremendous response to the company's Harley Rock Riders concert in places like Shillong and Guwahati.

Prakash said that the company is expected to record cumulative sales of over 2,000 units till December 2012 since it started selling its bikes in the country in July 2010.



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