While the second-largest two-wheeler maker has ignited a price war in the Indian market with the launch of the Discover at Rs. 46,000, HMSI is of a view that it is impossible to launch a premium bike at such a price point and the company is widely unimpressed by the move of the company.

Although, the fourth-largest two-wheeler maker, HMSI that launched its new 150cc bike, CB Unicorn Dazzler, at a price of Rs 62,900, the company said that it will not pitch in the price war started by Bajaj in the Indian two-wheelers market.

HMSI President and CEO Shinji Aoyama said that to make the product more stable and efficient in nature, it will cost more to the consumer.

Aoyama also said that the company did a similar thing with its XCD wherein the company launch a 100cc, 125 cc and a 135 cc model, though which wasn't very successful in the Indian market.

It may be noted here that premium segment is more about sports and performance oriented products wherein almost all the products operating in this category are price close to the Rs. 50,000 mark.