Indian market would probably be soon flourishing as International Data Group (IDG) plans to enter the country. IDG, which specializes in technology media, events, and research, has already unveiled IDG TechNetwork, its technology ad network in the nation, which has made the first market in Asia where this service will be available locally.

Thus Indian technology marketers would surely gain an opportunity to go beyond the boundaries of local websites and reach Indian technology buyers through geo-targeting via the TechNetwork.

Recently, Forbes has also launched Indian operations in partnership with TV 18 Media.

India is being seen as a growing market for the technology players, expressed a delighted Patrick J McGovern, Chairman of the Board, IDG, who elaborated that they would continue to grow and expand this market. They also plan to invest a sum of $10 million to expand the IDG media business.

"We will be adding selective new titles, websites and do more events. We have our leading IT title `Computerworld' and plan to bring the brand to India by fall this year," confirmed Mr. McGovern.

Furthermore, IDG might also enter the gaming sector in India.

About IDG TechNetwork, this vertical editorially vetted network of over 150 technology sites, that apart from luring over 40 million unique visitors a month, also makes it possible to target along 30 different sub-domain classifications within technology.

IDG Media Pvt. Ltd (IDG's India subsidiary), which is a wholly-owned business unit of IDG would spearhead the IDG TechNetwork operations in India by driving advertisement sales and recruitment of local website publishers into the network.

IDG Media's portfolio shimmers with brands like PC World, ChannelWorld and CIO.