ITC is the largest cigarettes maker in India. The company has well known cigarette brands like Gold Flake, Navy Cut, Silk Cut, Capstan, Bristol and Flake. Recently, the company has increased the price of its Gold Flake pack by seven percent. One cigarette pack is made of 10 cigarettes.

New maximum retail price of a Gold Flake cigarette pack is Rs. 47. Earlier the price was Rs. 44. However, the company has not disclosed the reason behind the price hike. ITC already have increased the price of its India Kings and Benson & Hedges cigarette pack by Rs. 10 and Rs. 5 respectively in November 2009. Kings category cigarettes contribute around 11 per cent to ITC's total cigarette sales.

The total market for branded cigarettes in India is around Rs 20,000 crore and ITC is the market leader with 80 percent market share.

The Indian Government is planning to add some more taxes on cigarettes makers and to cope up with this tax burden, ITC has taken the decision to increase the price of its cigarettes- according to industry analysts.