Kolkata, Jan 11 : Diversified group ITC has signed up Bollywood actress Soha Ali Khan and cricketer Yuvraj Singh as brand ambassadors for its education and stationery products brand Classmate, the company said in a statement Monday.

"I feel proud of being associated with it (the brand) as I think that sports and education together form a great combination for the youth of today," Singh said in the statement.

Khan said stationery products have always been close to her heart.

ITC's Classmate is a leading player in the Rs. 5,000-crore market for stationery products comprising notebooks, pens, pencils and scholastics.(IANS)