London, January 26 : Two masterminds have given vending machines, which are usually synonymous with four finger KitKats and watered down hot drinks, a much-needed glamorous makeover and launched one that is full of girly gifts from face creams and nail varnish to makeup kits and emergency beauty supplies.
The revolutionary beauty machine, which has landed in the plush new BeautyMART boutique cosmetics hall in Harvey Nichols, London, features best-selling and iconic products chosen from premium, niche, and mass brands from Bourjois to Elizabeth Arden.
BeautyMART dispenses individual beauty bags which each have a theme and range in price from 3.45-98 pounds so there is something for beauty lovers on all ends of the budget.
There are 32 bags to chose from and those on the lower end of the price scale are filled with girly essentials like posh tampons by Trinkets right up to the most expensive bag containing luxury Dr Jackson's 01 Cream and Paul Yacomine's No 1 Hair Oil.
For anyone rushing off to a date and lacking a few added extras, there''s a Love and Peace bag which contains Jurlique Love Balm and Nadia Narain Peace Candle, as well as a Fashion Emergency bag filled with Miss Oops Mishap Tape and Rescue Sponge.
There is also a clubbing kit with Bourjois volume clubbing mascara, Model's Own Wah Nails nail transfer and mini Batiste dry shampoo.
There are also bags containing single products like a GlamGlow face mask, Kahina Argan Oil and Elizabeth Arden 8 Hour Cream.
The BeuatyMART vending machines are the brainchild of Anna-Marie Solowij, the former beauty director of Vogue and Millie Kendall, a beauty brand creator and retail maven who's worked with Aveda, Tweezerman and Ruby & Millie
"After 20 years each in the industry, discovering, writing about, creating and selling some of the best beauty products around, we have put together a selection of our all-time favourites, as well as some exciting new finds, and we're selling them in BeautyMART, our new boutique in Harvey Nichols," the Daily Mail quoted them as saying.
"We know that a beauty editor's opinion is important to consumers so we are bringing the power of editorial to retail," they added. (ANI)