London, September 3 : Masses in the UK have broken the Guinness world record by creating the longest back massage chain.

A massive army of 430 people in Leeds formed a line of masseuses organised by v, the National Young Volunteers Service, reports the Sun.

The crowd beat the previous record of 260 people before headliners Kings Of Leon and Kaiser Chiefs took to the stage.

The successful attempt was part of v''s Outdoor Favours campaign with the aim of setting up an example to show "how easy it is to do someone a favour". (ANI)