London, June 14 : Hollywood actress Cameron Diaz has become the new face of luxury watch brand Tag Heuer.

Contactmusic. com reports that the actress has agreed to a lucrative deal with the upscale Swiss timepiece company to endorse its products.

"Cameron doesn't do many endorsements, so the company thinks she will make a big splash," said a source.

Actor Leonardo DiCaprio and golfer Tiger Woods have been brand ambassadors for Tag Heuer in the past.(IANS)