New York, May 04 : ‘Star Trek’ star William Shatner, who asked for stocks instead of cash when he became pitchman for the Internet travel company Priceline. com in 1997, has made a startling 600 million dollars – thanks to his early decision.

According to The Toronto Sun, Priceline’s shares are currently trading close to 300-dollar apiece. And although the company won’t disclose how many shares Shatner receives, it’s reported to be plenty.

A decade ago during the dot. com bust, the stock was selling for less than 2-dollar a share, reports The New York Post.

It was around the same time Shatner got into the commercials. (ANI)