Madonna to launch ‘Truth or Dare’ lifestyle brand for older female shoppers

 Madonna to launch ‘Truth or Dare’ lifestyle brand for older female shoppersWashington, Nov 4 : Madonna is reportedly set to launch a second lifestyle brand called `Truth or Dare' next year.

According to `Women's Wear Daily', while her first collection, `Material Girl', attracted teens and young women, `Truth or Dare' is aiming at older women aged 27 to 50.

The pop icon has partnered with `Iconix Brand Group' for the venture.

The brand will start with featuring scents and accessories and will expand later by including shoes, handbags and lingerie.

"The timing is right and I have found great partners in Iconix, who can help translate my vision to reality," The New York Daily News quoted her as telling WWD. (ANI)

United States: 
People: 



Check out More news from Telecom Sector :: Pharmaceutical Sector :: Auto Sector :: Infrastructure :: Real Estate




Popular Stories

Sidharth Malhotra extends his obsession for pets

Mumbai (Maharashtra) [India], Feb. 20 : A pet... Read More

Did SRK just say yes to guest star in 'Dirk Gently' TV series?

New Delhi [India], Feb. 20 : Such is the charm and... Read More

B-Town has a blast at Sasha's pre-birthday bash

Mumbai (India), Feb. 20 : The whole B-Town was... Read More

'Rangoon' would be one of the films of the year: Kareena

Mumbai (Maharashtra) [India], Feb. 20 : Kareena... Read More

Alia is giving us some real relationship goals!

New Delhi [India], Feb 20. : Alia Bhatt is giving... Read More

Saif cheated on a partner, Kangana went lesbian, KWK reveals secrets

New Delhi [India], Feb 20. : Ahead of the release... Read More