Madonna to launch ‘Truth or Dare’ lifestyle brand for older female shoppers
Submitted by Kiran Pahwa on Fri, 11/04/2011 - 12:51
Washington, Nov 4 : Madonna is reportedly set to launch a second lifestyle brand called `Truth or Dare' next year.
According to `Women's Wear Daily', while her first collection, `Material Girl', attracted teens and young women, `Truth or Dare' is aiming at older women aged 27 to 50.
The pop icon has partnered with `Iconix Brand Group' for the venture.
The brand will start with featuring scents and accessories and will expand later by including shoes, handbags and lingerie.
"The timing is right and I have found great partners in Iconix, who can help translate my vision to reality," The New York Daily News quoted her as telling WWD. (ANI)
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