Madonna to launch ‘Truth or Dare’ lifestyle brand for older female shoppers

 Madonna to launch ‘Truth or Dare’ lifestyle brand for older female shoppersWashington, Nov 4 : Madonna is reportedly set to launch a second lifestyle brand called `Truth or Dare' next year.

According to `Women's Wear Daily', while her first collection, `Material Girl', attracted teens and young women, `Truth or Dare' is aiming at older women aged 27 to 50.

The pop icon has partnered with `Iconix Brand Group' for the venture.

The brand will start with featuring scents and accessories and will expand later by including shoes, handbags and lingerie.

"The timing is right and I have found great partners in Iconix, who can help translate my vision to reality," The New York Daily News quoted her as telling WWD. (ANI)


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