London, Jan 1: The People for the Ethical Treatment of Animal (PETA) has awarded model-actress Pamela Anderson their Person of the Year award for 2010.

The organization on Friday recognized the former Baywatch star for helping to draw attention to animal rights issues by speaking to students at Oxford University, posing for pictures with her body `painted in butcher
markings', doing commercials for the anti-fur campaign and calling on Indian leaders to ban the country''s leather trade.

"For years, Anderson has been penning letters and posing in ads for PETA UK''s American affiliate in order to raise awareness of cruelty to animals and demonstrate how easy it is to avoid contributing to animal
suffering," the Daily Express quoted a spokeswoman for the campaign group as telling WENN. (ANI)