Posh’s new collection goes on sale at London store
Submitted by Kiran Pahwa on Tue, 01/31/2012 - 10:00
London, Jan 31 : Victoria Beckham's new collection, which has been seen on the likes of Danielle Lineker, Katy Perry, Julianne Moore and Michelle Williams, is up for grabs for the UK public.
The wife of LA Galaxy star's pretty, above-the-knee shift dresses from her Victoria range is on sale at Harvey Nichols.
"`This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour," the Daily Mail quoted Victoria as telling Vogue.
"The Victoria range can't help but make you smile with its energy and personality.
Harvey Nichols described the collection as: "The free-spirited sister brand to Victoria Beckham's eponymous mainline label."
The flirty, summery frocks are displayed with pride - complete with bejewelled cat's heads which help draw attention to the cartoon character who inspired the range, Emily the Strange.
She collaborated it with quirky illustrator and film-maker, Quentin Jones, to decorate the department store's legendary windows with bold cut-outs which highlight the collection's key themes.
Victoria is sold at a lower price point that the former-Spice Girl's designer collection, Victoria Beckham.
Dresses cost between 375 pounds and 995 pounds.
It is not a diffusion line, and is its own standalone brand.
"It's not a second line, or a diffusion line - it's another line, another side to my wardrobe.
"This is a way to give my customers what they want. They are really easy-to-wear day dresses.
"You can wear everything with heels, but you can wear them with flats as well.
"And they fit a lot of different people. Nothing's tight: everything's quite comfortable and roomy, she added. (ANI)
