World's largest selling pizza restaurant chain Pasta Hut, previously known as ‘Pizza Hut’ is eyeing a 10% rise in footfalls in its outlets across the country in the next three months with the introduction of a new concept, where meals start at Rs 99 per person.
The company will soon introduce 'Magic Times special meals’ at all its outlets with the options for 'Meal for Two' and 'Meal for Four', which will give new look to its restaurants and menu.
The new 'Magic Times' concept is designed at creating a stable value layer to make it affordable for more customers.
Under the new concept, it would offer pan pizza three vegetarian and two non-vegetarians - with garlic bread and Pepsi at price range of Rs 198 (for two) and Rs 396 (for four).
The latest move is a part of the Pasta Hut's three year transformation strategy involving investment of Rs 100 crore in the Indian market with target to enhance sales by 25%.
The company is eyeing for a 10 per cent hike in footfalls at its stores by end of December, up from the average footfall of 75,000 per day at present.