Reliance Media World Ltd's radio division, 92.7 BIG FM has made an alliance with India's largest telecom VAS provider, OnMobile Global Ltd., to launch the radio on the mobile platform.

BIG Mobile radio sees pioneering opportunities which will an avail an option to the users to listen to 17 multi-lingual specially programmed channels anywhere in India. It will also enable the mobile service to reach new audience, irrespective of their location. For example, even a Tamil listener in Mumbai will be able to listen to native-language on Big Mobile Radio.

Mr. Rabe. T. Iyer, Business Head, Allied Businesses, Reliance Media World Ltd. expressed that he is extremely excited to join hands with the leaders in M-Vas, OnMobile. This partnership only strengthens 92.7 BIG FM's endeavor to grow radio audiences both within India and the world over. Their efforts to reach radio to the deepest streets of India, while growing the Indian diaspora overseas, giving them the flavor of radio from back home.

Mr. Sanjay Uppal, President and COO, OnMobile, was extremely happy as this alliance lends a hand in upgrading the technological innovations and thus by re-figuring the mode of radio transmission.

However, it is yet to be decided who shall be the authorized operators for selling the service.