The Tata group's soon to be outgoing chief, Ratan Tata has said that he wants another attempt to promote Tata Nano, often termed as the world's cheapest car, and make it successful in the market.

"The Nano is something I would love to make successful because I don't think it's exploited its full potential right now. There has to be another push to make Nano what it can be," he said while speaking to a TV news channel.

The Tata Nano car was launched in 2009 however its demand fell in the country drastically after a few models were reported to have caught fire while in use. The company pointed out that the fire incidences were isolated and one off accidents but the demand for more expensive models remained high while Nano did not an increase in demand.

The Tata Nano project has faced several issues from eh beginning. The company had to shift its manufacturing base to produce the car from the state of West Bengal to Gujarat following protests and political fallouts.

Mr. Tata is set to retire from the company in December 2012 after leading the leading business in the country for more than two decades.