Salesforce. com has said that it will invest a total of about $2.3 billion in order to buy marketing software company ExactTarget to expand its presence in the market.

Salesforce. com uses cloud technology like ExactTarget and caters a host of business requirements. ExactTarget is currently being used by 6,000 companies across the world. The platforms allow companies to manage their digital marketing online in an affective manner and increase value.

ExactTarget counts Coca-Cola Co., Gap Inc. and Nike Inc among its customers. The acquisition will allow the company to closely integrate its marketing to social media allowing people to exchange ideas. Salesforce. com pay $33.75 per share, which is a 53 per cent premium to ExactTarget's Monday closing price of $22.10. The deal is expected to be valued at about $2.5 billion.

Salesforce. com has been focusing on cloud marketing space for acquisitions in order to grow in the global market. Salesforce. com had acquired Buddy media in the previous year to expand its presence in the country. The board has been approved unanimously by the boards of both companies and is expected to close by July 31.

It is estimated that Salesforce. com said that the acquisition is expected to lower its fiscal 2014 adjusted earnings by about 16 cents per share and increase its revenue by $120 million to $125 million.