Mumbai, Sep. 10 : ESPN STAR Sports, the official broadcaster and commercial partner of Nokia Champions League Twenty20, today formally unveiled Bollywood legend and superstar, Shahrukh Khan, as the face of the tournament.
Nokia, the title sponsor of Champions League Twenty20, also announced ambitious plans to promote its association with the tournament.
Nokia announced the ''Nokia Ke Asli Champions'' campaign providing the consumers an opportunity to showcase the ''Asli Champions'' in them.
Select lucky winners will get an opportunity to be part of Bollywood actor Priyanka Chopra''s ''Champion team'' and watch the finals live with her.
ESPN STAR Sports (ESS), the global commercial rights partner of NCL T20, further announced that it would showcase the tournament to fans in more than 174 territories worldwide.
NCL T20 will also be telecast in a record 18 different international languages across the world, making it one of the few cricket properties presented to fans in such a customised manner, a feat made possible by ESS and its global partners.
The languages include Norwegian and Portuguese (for the very first time), English, Bulgarian, Czech, Danish, French, German, Greek, Hungarian, Italian, Polish, Romanian, Russian, Serbian, Swedish, Turkish and Hindi.
In India, all the 29 matches would be broadcast live and exclusive on STAR Cricket and STAR Cricket HD. ESPN will carry all 23 matches of the main tournament with Hindi commentary.
Nokia''s consumer initiative, Nokia Ke Asli Champions, has been innovatively designed to connect people to their passion - cricket.
To be a part of the campaign, Nokia is running a series of consumer competitions to identify ''Asli Champions'' across various categories such as the Air Cricket Champions, Commentary Champions and Cheer Champions across select cities in India.
Select winners will get an opportunity to be part of Priyanka Chopra''s ''Champion team'' and watch the final match live with her besides other exciting prizes.
The contest will be running across the following cities - Delhi, Mumbai, Chandigarh, Pune, Bangalore, Chennai, Hyderabad and Kolkata between September 15 and October 5, 2011. (ANI)
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