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IOC: Recession won't affect new Olympic broadcast rights deals

Beijing - Future Olympics will see further rising television income despite the recession in some parts of the world, International Olympic Committee (IOC) president Jacques Rogge said on Tuesday.

The arrival of Olympic coverage on the popular video-sharing site YouTube also shows that future Games will see new innovative broadcast patterns - with the Beijing Games starting on Friday marking a new era.

"There are first indications that the proposals from broadcasters are very good. We are discussing 2014 and 2016, and broadcasters expect the economy to be improving in coming years," Rogge said at the 120th IOC Session.

Rogge told the IOC members that TV income for the 2010 and 2012 Games was 3.8 billion dollars, 40 per cent up from the 2.6 billion the IOC received for the 2006 and 2008 Olympics.

The 2014 Winter Games are in Sochi, while Rio de Janeiro, Madrid, Chicago and Tokyo are bidding for the 2016 Games. The host will be elected by the IOC on October 2, 
2009, in Copenhagen.

TV makes up the biggest part of IOC income, with some 75 per cent of it passed on to the 205 IOC member countries and the sports federations.

American network NBC alone paid 900 million dollars for Beijing which, according to IOC Marketing and TV Services chairman Timo Lumme, will mark a new dimension.

"We believe Beijing will be significant milestone - more coverage for more people on more media platforms as ever before," Lumme told the IOC members.

Lumme said that Beijing marked the arrival of digital TV coverage and moving Olympic pictures as well on the internet and mobile phones after the "experiment" of Athens 
2004.

NBC will broadcast 2,200 of its 3,400 hours on the internet, China's CCTV will have complete online Olympic coverage and the European Braodcast Union has set up a broadband platform for its Olympic members.

The IOC itself announced a deal on Monday to show video on demand in 77 countries and territories ranging from Afghanistan to Zimbabwe on YouTube.

"The landscape of the media will change, the internet will increase significally, terrestrial TV will switch to digital TV and mobile phone TV will also have become a reality," said Lumme.

Looking at the Beijing Games, Lumme said the 1,000 cameras will broadcast 5,000 hours into 220 countries and territories, reaching an audience exceeding 4.5 billion.

The IOC Session takes place on Tuesday and Wednesday. Three positions in the IOC executive board are up for election, the IOC members will hear various reports of commissions and organizers of upcoming Games. (dpa)

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