Washington, Nov 8 : Premier sports eyewear firm Oakley has said that it was sad over ending its deal with disgraced cyclist Lance Armstrong after he was convicted of doping.
Oakley, which was one of several companies including Nike, Trek and Anheuser-Busch to end lucrative deals with the American after he was stripped of his seven Tour de France titles, is low at the loss of one of its biggest marketing tools.
"The Lance story is a sad one, with our emotional connection with that athlete," Oakley chief executive Colin Baden told CNN.
According to the report, Oakley said the 41-year-old had been a "symbol of possibility" when he signed up, having inspired millions when he returned to competition after recovering from testicular cancer and then won cycling''s blue riband event from 1999-2005.
He also raised hundreds of millions of dollars for charity through his Livestrong foundation before a report by the U. S. Anti-Doping Agency this year left his legacy in tatters, the report said. (ANI)
- Cristiano Ronaldo wishes Irina Shayk 'greatest happiness' post split and amid new love rumors
- Naomi Watts to be honored with Costume Designers Guild's Spotlight award
- Akshay Kumar promotes 'Baby' in New Delhi
- Pregnant Kate Middleton reveals baby's 'moving all the time'
- Shakira poses with baby bump for UNICEF World Baby Shower
- Jennifer Aniston proclaims herself No. 1 'Oscar snub'
- Joanne Froggatt heading to LA amid fears 'Downton Abbey' role may end soon
- Kussh Sinha’s wedding reception today