London, Mar 8: Tennis fans would get an opportunity to watch the Wimbledon championship finals live in High Definition 3D at hundreds of cinemas around the world, for the first time in its history.
The decision is an outcome of a deal signed between Sony and the All England Lawn Tennis Club, The Telegraph reports.
The Men's Singles Semi Finals, the Men's Singles Finals and the Ladies' Singles Finals will reportedly be screened in 3D.
The live 3D production, in partnership with Wimbledon's host broadcaster--the BBC, will also be offered to other global broadcasters, the paper said.
Ian Ritchie, Chief Executive of The All England Lawn Tennis Club, said that the move has been taken to improve the presentation of The Championships.
"Wimbledon is renowned for its heritage and sense of tradition. At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation," Ritchie added.
Fujio Nishida, President of Sony Europe said that: "Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there."
In January 2010, BSkyB became the first broadcaster in the world to project a live sports event in 3D when Sky Sports screened a football match between Manchester United and Arsenal.
Following this, many international television networks had broadcast major sporting events in 3D, including matches from the 2010 FIFA World Cup. (ANI)
Similar
- Flower surprised over Pietersen’s departure from World Cup
- ‘Harder for Chelsea to win at Blackpool than it was to beat Man U’
- Dalglish given emotional treat by Liverpool fans
- Referee Clattenburg ''was ready to walk away over Rooney elbowing incident
- Nasri predicts Arsenal will beat Manchester United to win Premier League title
US News
- Sun Pharma Gets FDA Nod To Sell Nasal Spray Astelin In US Market
- Bharti Airtel Gets Hold Of 49% Stake In Qualcomm India broadband
- Facebook IPO issue must be reviewed, says U.S. financial regulators
- Brooklyn to investigate witness intimidation in abuse cases
- Sun Pharma, Dr Reddy's & Aurobindo Get USFDA Authorization To Market Generic Cardiac Drug
Rome, May 28 : The captain of the Italian football club Lazio has been arrested amid investigations in connection to match-fixing scandal. 
London, May 28 : Manchester City skipper Vincent Kompany has expressed his hope of making an impact at the Saturday's England v/s Belgium friendly, after not being slotted in for the Euro 2012 squad. 
London, May 28 : Former England cricketer Adam Hollioake has revealed that his friends and family were surprised when he chose the gentleman's game over rugby and boxing as his profession. 
Islamabad, May 28 : Pakistan cricketer Wajahatullah Wasti has said the Twenty20 format has caused a lot of damage to the techniques of opening batsmen. 
Sydney, May 18 : Australian professional motorcycle racer, two-time MotoGP world champion, Casey Stoner, announced that he will retire from Grand Prix racing at the 
Pune, April 30 - Veer Patel of Baroda steered his Honda CRF 250 with much panache to clinch the title in the showpiece Foreign Open class ahead of defending champion Aravind KP in the 2012 National Supercross championship here.