It gives little surprise to analysts to note that the home-grown automotive giant Tata Motors is losing on the market share in the Utility vehicle segment slowly and steadily to the market leader in the segment, Mahindra & Mahindra owing to dwindling sales of Safari and the absence of refreshes or new launches by the automotive player.

In fact, it may be noted here that during the 2009-10 period the sales in the UV segment zoomed up by 21% at 272,733 units that was decent enough as compared to the 26% growth attained by the overall industry.

However, it was the market leader M&M that created a lot of buzz in the past one fiscal as the company managed to clock a growth of 39% to 214,128 units primarily backed by the high sales of Xylo and the Bolero.

On the other end, Tata Motors registered a fall of 15% to 35,516 units during the 2009-10 fiscal taking the share of the much-popular Safari down on the ground.

Moreover, Tata Motors has also launched products like Sumo Grande and the other variants of Safari in the Indian market but they haven't really been able to make an impact as far as the Indian consumer is concerned.