It is not just the movies anymore. Scrabble Entertainment has said that it would now make IPL content go 3D.

The firm is into the business of converting 2D into 3D. It has already managed to get the broadcasting rights of the last four IPL matches in 3D. The company did so from Crown Infotainment.

Crown holds the rights to broadcast IPL matches in India for the next 10 years.

Scrabble had to pay Rs.2.5 crore for grabbing these rights and is looking forward to broadcast these matches live in 3D theaters across the country. The number of these destinations would be 120.