Adlabs Cinemas to launch its first multiplex in Chicago

adlabsAdlabs Cinemas, one of India's largest motion picture exhibitors and part of the Reliance ADA Group, has decided to launch its first multiplex in Chicago this Friday.

The launch is treated as a part of Big Cinema's strategy to actively promote and ensure better reach of Indian movies.

According to company officials, the multiplex, Adlabs Cinemas-Golf Glen, which is located in Niles, Chicago, will have 5 screens and a premium lounge. The multiplex will screen a mix of Hollywood, Indian, Polish and Korean films and, will have stadium seating to enable live telecasts of cricket matches and other events.

In addition, Big Cinemas-Golf Glen is also expected to have a fully equipped kitchen serving South Asian cuisine as well as a bar.

On technology side, the facility will be digitally connected to Adlabs India, which enables the films to be transferred on fiber optic cable within four to six hours instead of using physical films.

Currently, Adlabs Cinemas has a significant presence in the US with 170 screens and accounts for 25% of the box office turnover for Hindi Films and over 65 per cent for Tamil and Telugu films released in the US.