Adlabs Films rechristened to ‘Reliance MediaWorks’
Country's top film and media services company, Adlabs Films has changed its name to Reliance MediaWorks as the new name exactly reflects its identity as a diversified film and media services company.
Earlier, the original name of Adlabs Films was reflective of the company's initial business as a film processing laboratory.
Commenting on latest development, Anil Arjun, CEO of the company said, "The name Reliance MediaWorks more accurately reflects our identity as a diversified film and media services company with a global presence, and enables us to draw upon the international recognition of the Reliance ADAG brand."
Adlabs Films Limited, a part of an entertainment conglomerate, engages in the production, distribution, exhibition, and processing of theatrical and non-theatrical Bollywood motion pictures, cinemas, and films primarily in India.
In addition, the firm also provides services in the production of various television shows and animation films/content.