BA Systems Rolls Out First Indian Router ‘EN3500’

BA Systems has declared the launch of its ‘First Made in India Router’ EN 3500 in the country.

The newly launched router is called ‘Made in India’ router because it is designed in Bangalore and manufactured in Chennai.

P J Singh, founder and CEO, BA Systems said, “EN 3500 is the culmination of efforts by BA Systems to enable the tremendous growth in the enterprise sector in India. The EN3500 provides enterprises an alternative to high-cost non-local products, by combining state-of-the-art technology, future-proofed architecture, yet cost effective. Combined with local support, BA Systems is well primed to provide both Capex and Opex savings to the enterprise.”

“Indian market needs are different from the mature markets of the world. India, which will soon be one of the largest Internet user markets, will have to deploy technology keeping in mind both needs of today and future. We believe our strategy of designing and manufacturing our routers in India gives us an edge to customize the products specifically suited to the needs of Indian enterprises and carriers,” Mr. Singh added.

B Jagadish, VP, Sales and Marketing, BA Systems stated, “Our product strategy is to provide the world’s best performance/price ratio line of enterprise routers, with open interfaces, offering customers service creation ability and ease of management.”.