BAG Films and Media Ltd has announced that the company has unveiled a 24-hour news channel on entertainment and lifestyle, christened ‘E24’.

The channel will carry news on the entertainment industry, especially the television industry and Bollywood and its editorial team is headed by Bindu Sharma.

The company claims that the channel will be the country's first entertainment news channel, targeted at all Bollywood fans.

The channel will be available across all over world through platforms such as Cable, DTH, mobile TV and web streaming.

The company already running two other channels named News24 and Dhamaal 24.