Bajaj all set to fight back competition with Discover

Bajaj-DiscoverWhile the entry-level segment has been the bread-and-butter for the market leader Hero Honda for many years now, but perhaps its arch rival Bajaj Auto has time got its plan made on full-proof basis and is not in a mood to make any error. It is the Discover that it helping Bajaj to gain market share in the entry-level segment in the Indian two-wheeler industry.

In fact, it is believed that though, the Splendor and Passion models from Hero Honda's stable are the country's top-selling motorcycles but Bajaj is climbing fast with its Discover range of motorcycles in the Indian market.

It may be noted here that Bajaj withdrew from the 100cc segment in 2006 because it wasn't able to make a dent in the market as it's over dependence of scooters was taking its own toll.

But since Bajaj is no longer into scooters and re-entered the entry-level segment with the 100cc Discover last July, appears to have got its strategy right this time around. Today with a 20% market share in the segment, it is believed that the company sells close to 75,000-80,000 units of Discover in a month's time.