Bajaj set for growth

Bajaj set for growthThe second-largest two-wheeler major in the country, Bajaj Auto is surely one of the most promising names in the two-wheeler circuit in the country but the company in constantly hungry for more.

In fact, while the company has had a heady run with the Pulsar and Discover motorcycles, the two-wheeler major is now preparing the groundwork for the next phase of growth.

Rajiv Bajaj, Managing Director, Bajaj Auto said that the company is preparing a new onslaught of products. In fact, Bajaj also said that it could be a new Pulsar or a Discover form the company or a new product altogether.

Surely, Bajaj is in the process of getting its strategy right for the Indian market. It is to be mentioned here that Pulsar and Discover are clocking monthly volumes of over 2,00,000 units but the company wants the two products to reach near the 3 lakh mark.

As far as the strategy of Bajaj in the entry-level is concerned, there is no denying the fact that the company has been able to get a share out of Hero Honda’s cake.