While the two-wheeler major Bajaj Auto has been known as a true engineering company for the past many decades but as the Indian consumer is maturing with time, the company has rightfully altered bits of its marketing strategy.

Rather than focusing on the traditional media like TV and print advertising, the company has been focusing on interactive and experimental platforms in the recent past to make sure that the consumer gets the feel of the brand and its products.

The recent move in this direction is the launch of a new consumer website -www.mypulsar.com which is largely an experimental website that aims to take the engagement of the consumer with the Pulsar brand to the next level. Milind Bade, GM Marketing - 2W, Bajaj Auto Ltd. said that the website will give an experience to the Pulsar consumer which he will never forget.

Moreover, Bade also pointed out that the company came up with this idea because of the research that has been done on its end on how the youth brands take the engagement of the consumers to the next level.