Stock market analyst Anu Jain has maintained 'buy' rating on Zee Entertainment Enterprises Ltd stock with a target of Rs 295.

According to analyst, the interested investors can buy the stock with strict stop loss of Rs 284.

The stock of the company, on Sep 03, closed at Rs 286.20 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 326 and a low of Rs 209 on BSE.

Current EPS & P/E ratio stood at 10.47 and 28.09 respectively.

Zee Television Ltd has entered into an agreement with rating agency The Nielsen Company.

As per reports, the rating agency will check its TV ratings as well as trends in the top United States markets.

In a declaration, Zee TV's COO (International Business) Bharat Ranga stated, "We are the only South Asian network to be rated by Nielsen in the US. This reinforces our research-oriented approach to high-quality programming."

The ratings by Neilson would permit the channel to deliver outstanding programming to hoards of South Asians, who tune into the network on a daily basis and also offer advertisers with deeper insight into viewers' performance and TV movements.