Stock market analyst Anu Jain is of the view that investors can buy Zee Entertainment Ltd stock to achieve targets of Rs 310 and 325.

According to analyst, the interested investors can buy the stock with stop loss of Rs 294.

Today, the shares of the bank opened at Rs 301.20 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 326 and a low of Rs 174.05 on BSE.

Current EPS & P/E ratio stood at 10.47 and 28.84 respectively.

Zee Entertainment Enterprises Ltd eyes to register more than 15% increase in advertising income during the existing fiscal (2010-11) owing to recovery in companies' ad expenditures, and on monetization of a number of sports events aligned on its channels by the next two quarters.

Mr. Punit Goenka, managing director and chief executive officer, said, "The industry is expected to clock a 14-15% growth in advertising revenue, and it has always been our aim and stated goal to exceed that."

Zee Entertainment Enterprises Ltd announced that its first quarter consolidated revenue surged 42.2% to Rs 6,770 million as against the same period of 2009.

The consolidated operating profit (EBITDA) for the first quarter was Rs 1,870 million, whereas PAT stood at Rs 1,501 million, registering an increase of 64.3% as compared to the prior year period.