Experian

BSkyB to join hands with Experian

BSkyBA new business alliance between the UK-based satellite broadcaster BSkyB and the information services provider Experian has started taking shape aiming at mutual benefits.

This business venture, which makes BSkyB a major stakeholder seeks to provide database marketing services for the cable company.

The yet to be named venture will provide a wide range of service offerings in the area of database content management.

Syndicate content