Tata Sky

Preferred language channel via Tata Sky

Tata-SkyYesterday the DTH main Tata Sky rolled out a new-fangled parcel the 'TruChoice' to provide customers the alternative of watching channels as per their financial plan and lingo penchant.

According to the Tata Sky chief marketing officer, Vikram Mehra, the new covering model is a noteworthy new footstep that emphasizes their customer- point of reference. This proposal is targeted at offering enhanced value and superior consumer pleasure.

The stir appears to be in queue with a latest TRAI suggestion that recommended customers must not be asked to pay for channels that they do not wish to view.

Tata Sky adds new features on its Personal Video Recorder service

Tata Sky adds new features on its Personal Video Recorder serviceThe joint venture DTH firm between Tata Group and News Corp, Tata Sky has introduced three new features to its Tata Sky+. Tata Sky has added these features to the premium personal video recorder (PVR). The new services are video-on-demand service, dual access remote recording and the new standby technology.

Star takes back the Tata Sky JV plan

Star takes back the Tata Sky JV planIndian government has given a ‘no entry’ signal to Star’s proposal for a collaborated effort with the Tata Group to increase its stake in the country’s entertainment industry. On the other hand, Star claimed that it was the company’s own decision in consideration with the Foreign Investment Promotion Board (FIPB).

The proposal would have helped Star in buying 49% in the JV, and then purchasing a 20% stake in Tata Sky, leading to an additional 9.8% in the operator. Star Corp., currently holds 20% stake Tata Sky, with the Tata Group holding 70% and Temasek Holdings having the balance 10%.

Tata Sky to ASCI: Airtel Digital’s ‘Dil Titli’ TV commercial “misleading”

Tata Sky to ASCI: Airtel Digital’s ‘Dil Titli’ TV commercial “misleading” In its letter to Alan Collaco, the secretary-general of Advertising Standards Council of India (ASCI), Tata Sky has alleged that Airtel Digital Television’s commercial that claims a ‘superior picture quality’ is “misleading”.




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