Dish TV to expand its database to 9.5 million

Dish-TVDish TV a popular name in Indian television is all geared up to increase its current list of subscriber base.

As Subhash Chandra states, India's DTH market will expand exponentially and the current arena witnesses multiple players spending a good amount on promoting the various ventures of satellite reception.

The current stats reveal that DTH has already surpassed the 7 million subscribers mark and is targeting another 2.5 million in the years to come, as stated according to Jawahar Goel, CEO at Dish TV.

The pay-TV operator which relies on a holistic approach of delivery, involves the very first step of acquiring a huge subscriber base following that is the minimization of 'customer-switch' i. e., retention of old consumers.

In order to put the plan in motion Dish TV is rolling out its 'recharge' offer, where customers will get 4-months worth of subscription for paying upfront for 3 months of TV, as reported according to Indian Television. com.