According to a new study conducted by Searchmetrics, ecommerce major eBay. co. uk is most likely to appear within Google’s UK search listings.

The study found the site to be more popular than online retailers such as Amazon and Play. The study showed that videos appeared on 70% of the top 100 listings while images appeared on 30% of the top 100 universal search listings.

Chief executive officer at Searchmetrics Dr Horst Joepen advised the retailers to improve video and image content on their websites to perform better on the search engines. He said that companies should focus their SEO strategies around video and image content instead of text such as blogs or news, as they feature lower on the listings.

“Given that many retail sites already produce a large volume of video and image content, we think this could be an obvious step for them,” said Dr Joepen.