ICICI Bank, Country’s second largest bank and American Express, one of the world's leading financial services companies, announced the launch of the “ICICI Bank Ascent American Express Card” in India.

The latest card offers customers a powerful value proposition of accelerated rewards in addition to exclusive privileges for the sophisticated, affluent Indian consumer. It comes with a comprehensive rewards programme that offers up to 6% of the value of transactions on the card.

ICICI Bank and American Express joined hands for first time in 2003 under an agreement that enables ICICI Bank to issue American Express branded cards that can be used on American Express’ global merchant network.

During launching ceremony, ICICI Bank and American Express also introduced the ICICI Bank Business Ascent American Express Card.