ICICI Prudential Life Insurance has informed that it has entered in to the second stage of its collaboration with India Post in Gujarat.

The company has revealed the introduction of its new services across all post offices located in Gujarat. This move will beef up ICICI Prudential Life's footprints in Gujarat.

By taking its tie up to the second phase with India Post, ICICI Prudential Life Insurance enhances penetration in Gujarat. Consumers can purchase ICICI Prudential Life's products from any Post Office near them as well as ICICI Prudential Life increases premium paying touch-points. Also existing ICICI Prudential Life policyholders can pay their premiums at any one of its 47 e-payment enabled post offices across Gujarat

While commenting on the occasion, Mr. Tarun Chugh, chief- alternate distribution, ICICI Prudential Life Insurance, said, "Through the extensive network of India Post, we will have the opportunity to offer our products spanning life, wealth creation, children`s education, pensions and health along with our value-added services to our customers.``

The sources informed that ICICI Prudential Life Insurance has pumped significantly towards offering effective life insurance solutions to consumers across India. The company has developed a comprehensive distribution network of small offices and strong advisor force in order to enhance its proximity with consumers from rural India.

Through this latest cooperation, the conglomerate is confident to step-up its proximity to consumers across Gujarat as well as offer them effective life insurance solutions.