ICICI in top 100 global brands

iciciAccording to the fifth annual Millward Brown OptimorBrandZ Top100 Most Valuable Global Brands 2010 list, the largest private sector bank, ICICI is in the Top 100 global brands in the world.

While the list was topped by Google, with a brand value of USD 14.5 billion, the Indian bank ICICI is the first Indian brand to feature in the BrandZ Top 100. Moreover, another company that made its debut in this reputed list was Infosys Technologies.

In fact, experts believe that with a brand value of USD 6.4 billion, the IT giant is a very strong contender of entering the top 100 list very soon.

Moreover, if we compare them on the separate bases, while ICICI ranked on the 10th spot in the financial services category out of the top 20, Infosys stood at the 18th place in the top 20 IT companies.

With ICICI taking its claim to fame as pioneering of ATMs in the country, it is believed that the global operations of the banking giant spread over 18 countries, are playing a major role in boosting its brand value.