Innovative advertising talent brought in by Virgin media

Virgin-MediaA name common to cable TV, broadband and phone service provider-Virgin Media, is revamping its marketing exercises with an estimated annual budget of around £75 million.

In this development that seeks the upping of services with present marketing contract holders, agencies Rainey Kelly Campbell Roalfe Y&R, Rapier and Spike are on the mercy of Virgin Media who tries to reorganises things.

It is further being claimed that the multi million pound account will be handed to DDB UK, whereas the other companies fate remain to be undecided as Virgin appears to keep the other agencies will on board, labeling their term as "Transitional Period". This period will see the companies get their agreed support as per their contract with Virgin Media.

A spokesperson from Virgin media claimed that this move is in accordance with the revamping procedures that are being undertaken by the company in which it evaluates the approaches towards advertising and marketing that aims in betterment.