There is no denying to the fact that the BTL campaigns give the company less visibility but the impact that it makes on a target group of consumers is unmatchable when compared to the ATL activities.

In fact, the country's market leader understands it very well and Maruti Suzuki India Ltd. recently organized Zen Estilo Carthon Treasure Hunt rally at Manasa Water Park, Pilikula.

While close to 5 car owners with their families from Mangalore participated in the rally, it may be noted here that the participants had to cross five check in points at Mangala Devi Temple, Taj Mahal Hotel, St. Aloysius College and Kadri Park. In fact, the winners in this rally were chosen on the basis of average speed and time taken to cover the distance and the winners received attractive prizes such LCD TV, Digital camera and Microwave Oven.

It may be noted here that the rally was flagged off by the South Region Marketing Manager- Mr. Parag Das. Company Territory Sales Manager (Bangalore) K V N Sharma was the Chief Guest for the occasion.