Global rating agency, Moody's Investors Service has downgraded the shares of Japanese electronics giant, Sony to speculative Ba1, or junk status.

Investors and analysts have remained calm even after the latest downgrade of the company. The rating means that the shares of the company are not advised for investment and this might affect a mass withdrawal by investors. A Sony representative said that the company is not facing any issues relating to cash flow and the company will provide knowledge as per the situation.

The credit rating agency said, "We expect the majority of core consumer electronics businesses, such as TVs, mobile, digital cameras and personal computers, to continue to face significant downward earnings pressure."

Sony has played down the downgrades saying that the company is not facing issues. Sony posted a net loss of 15.8 billion yen in its interim financial statement for the six months till September 2013. The company recorded weak sales in the emerging markets. Europe-based Fitch Ratings Inc. downgraded Sony in November 2012 to its 13th grade in its scale of 23 categories.