NDTV inks pact with Sri Lankan DTH Operator

NDTV inks pact with Sri Lankan DTH Operator
NDTV has tied up with Sri Lankan DTH operator Dialog Television (Private) Limited, a subsidiary of Dialog Telekom PLC, to enter the island nation's direct-to- home (DTH) market.

The company further informed that its NDTV Good Times – India’s leading travel and lifestyle channel has entered into a distribution partnership with Dialog TV which would allow the viewers in Sri Lanka to watch India's only travel and lifestyle channel.

Launched in September 2007, NDTV launched Good Times is a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience. The main target of the channel is viewers who live in style and enjoy every moment of life.

The channel is currently in English and brings in world-class, inspirational lifestyle programming from health, fashion and food to travel, luxury and more.

With this tie up, NDTV’s global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.

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