London, Aug 5 - Cristiano Ronaldo's brand CR7 is promoting its second collection of underwear by projecting his bare-chested images wearing the skivvies around seven major cities.

Giant posters of the 29-year-old footie ace's hot body, which have been shot by designer Rankin, has graced high-rise buildings in London, Milan, Paris, Berlin, Lisbon, Madrid and New York, showing off red and blue designs, the Daily Star reported.

The Real Madrid star said that he is really proud of his second CR7 Underwear collection and wanted to launch it in a way that was personal to him, and to have some fun with it.

Ronaldo added that the number seven has always been close to his heart, so he was honored to unveil the new collection in seven cities around the globe and it was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way. (ANI)