Yesterday the DTH main Tata Sky rolled out a new-fangled parcel the 'TruChoice' to provide customers the alternative of watching channels as per their financial plan and lingo penchant.

According to the Tata Sky chief marketing officer, Vikram Mehra, the new covering model is a noteworthy new footstep that emphasizes their customer- point of reference. This proposal is targeted at offering enhanced value and superior consumer pleasure.

The stir appears to be in queue with a latest TRAI suggestion that recommended customers must not be asked to pay for channels that they do not wish to view.

As per the current investigation depicts that customers doesn’t need predefined packages that entails many not needed channels, and then shell out for stuff that they don't wish to view or frequently even appreciate.

Mehra added that for instance, north Indian subscribers criticize regarding having to shell out for south Indian local channels and vice versa.